Google Search Without AI (udm=14)

Turn off Google AI Overviews, Knowledge Panels, and SERP clutter with a single click. Search Google's pure 'Web' index (udm=14) combined with depersonalized pws=0 and city-level UULE geotargeting.

URL: https://www.google.com/search?q=&pws=0...

City / Local Location (Bypass IP) uule

Google Domain tld

Interface Language hl

Country Filter gl / cr

Save Custom Settings & Cities

Save your search setup or add cities as quick buttons

Save Profile

Save City

Google Power Parameters Optional parameters for technical SERP research. Inactive by default.

Show omitted results filter=0

Bypass Google's automatic duplicate filter and display all omitted entries.

Disable autocorrect nfpr=1

Stop Google from auto-correcting your spelling or suggesting alternatives.

Verbatim search tbs=li:1

Strict exact-match search without synonyms, stemming, or personalization.

Strict country restriction cr

Filter strictly to web pages originating within the selected country (cr=countryXX).

Web-only (No AI Overviews) udm=14

Strip Google AI Overviews, Shopping, and Knowledge Panels to show pure organic web links (udm=14).

Local Pack / GMB Finder only tbm=lcl

Open directly in Google Local Finder (20-pack map & Google Business Profile list via tbm=lcl).

Anti-403 Cookie Bypass (.com host) google.com

Routes via google.com host (preserving gl, hl, pws=0, and uule) so your browser skips any flagged local ccTLD cookie jar.

Strict Language Restriction lr

Time filter tbs=qdr

SERP Page / Offset start

SafeSearch filter safe

Build with pain

Søren Riisager

🇩🇰 Denmark • 20+ Years in Search

I am an SEO Geek from Denmark. I’ve worked with search for over 20 years, helping people understand how Google works and how to use that knowledge to grow. Along the way, I’ve built free tools for keyword research, technical SEO, and SERP analysis. My focus is always on clarity, usefulness, and real data.

Tulabot.com Connect on LinkedIn

Learn more about Google Search Without AI (udm=14) & SEO Guide (FAQ)

Why Users & SEOs Use Our udm=14 No-AI Search Tool

Reclaim the classic '10 Blue Links' Google search experience without generative AI hallucinations or cluttered widgets.

Strip AI Overviews (udm=14)

Automatically injects Google's native udm=14 Web Display Mode parameter, bypassing Gemini AI Overviews completely.

Pure '10 Blue Links' SERP

Removes People Also Ask accordions, video carousels, shopping grids, and forum widgets to show strictly organic web links.

Zero Personalization (pws=0)

Combines udm=14 with pws=0 and nord=1 so your search history, cookies, and browser profile never skew organic rankings.

Audit Organic Rank vs. AI SERP

Toggle udm=14 on and off for any city or country to measure how much vertical space AI Overviews steal from your organic rank.

The Definitive Technical Guide to Disabling Google AI Overviews (udm=14)

Everything you need to know about Google's udm=14 Web filter parameter, browser Omnibox shortcuts, and auditing organic SEO performance in the age of generative search.

1. How to Turn Off Google AI Overviews Permanently with &udm=14

Since Google rolled out AI Overviews (formerly Search Generative Experience / SGE) across global search results, millions of users, researchers, and SEO professionals have looked for a reliable way to turn off AI summaries at the top of the page. Because Google does not offer a permanent "Disable AI Overviews" toggle inside consumer Google Account settings, the cleanest technical solution is Google's native Universal Display Mode parameter: &udm=14.

When you append &udm=14 to any Google search URL, you instruct Google's front-end rendering engine to switch from the default blended All view to the dedicated Web tab. In udm=14 mode, Google completely suppresses:

Generative AI Overviews (SGE): Zero AI-synthesized summary boxes pushing organic results below the fold.
People Also Ask (PAA) & Things to Know: Removes expandable Q&A accordions that fragment organic listings.
Video Packs, Image Grids & Shopping Carousels: Strips multimedia widgets, returning exclusively classic text-based web listings.
Discussions & Forums Boxes: Removes dedicated Reddit/Quora carousel modules, ranking forum threads purely on organic merit alongside standard websites.

For strict lexical keyword matching alongside udm=14, pair this tool with our Google Verbatim Search Tool (tbs=li:1), Unbiased Google Search, and the interactive Google Search URL Parameters Cheat Sheet.

2. Complete Google udm Parameter Reference Table (Undocumented Display Modes)

Google replaced several legacy tbm= (To Be Matched) vertical parameters with integer-based udm= (Universal Display Mode) identifiers. Here is the complete technical lookup table for Google's udm values:

URL Parameter	Google Tab / Mode	Technical Behavior & SERP Output
`&udm=14`	Web Only (No AI)	✅ Pure Organic Links: Strips AI Overviews, PAA, Knowledge Panels, and rich carousels. Classic 10 blue links.
`&udm=2`	Google Images	Switches directly to Google Images visual search grid (replaces legacy `tbm=isch`).
`&udm=7`	Google Videos	Restricts index results strictly to video hosting platforms and embedded video pages (replaces `tbm=vid`).
`&udm=12`	Google News	Displays publisher news articles and breaking stories (replaces legacy `tbm=nws`).
`&udm=18`	Forums & Discussions	Filters search results exclusively to community forum threads (Reddit, StackExchange, XenForo, Discourse).
`&udm=28`	Google Shopping	Launches the Merchant Center product listing and price comparison interface (replaces `tbm=shop`).
`&udm=36`	Google Books	Searches digitized book archives and literature catalogs (replaces `tbm=bks`).
`&udm=50`	Google AI Mode	Forces full-screen conversational AI Mode (the exact opposite of `udm=14`).

3. 1-Click 'Kill Google AI Overview (udm=14)' Browser Bookmarklet

If you are already on a standard Google search page cluttered with an AI Overview, you can strip it instantly using this 1-click bookmarklet:

Strip AI Overview (udm=14) Drag this button to your browser bookmarks bar. Click it on any Google SERP to reload in clean Web-Only mode.

udm=14 Bookmarklet JavaScript

javascript:(function(){let u=new URL(window.location.href);u.searchParams.set('udm','14');u.searchParams.set('pws','0');window.location.href=u.toString();})();

4. How to Set Google udm=14 (No AI) as Your Default Search Engine in Chrome, Edge, Firefox & Brave

You can bypass AI Overviews permanently on every desktop search by adding a custom Omnibox search engine in your browser settings:

Default Browser Search Engine Setup (Chrome, Edge, Brave & Vivaldi)

Open your browser settings and go to Search engine > Manage search engines and site search (or navigate directly to chrome://settings/searchEngines / edge://settings/searchEngines).
Under Site search, click the Add button.
Name: Google Web Only (No AI)
Shortcut: g (or web)
URL with %s in place of query:
https://www.google.com/search?q=%s&udm=14&pws=0
Click Add, then click the three dots next to your new entry and select Make default.

5. Standard Google SERP vs. udm=14 Web Filter vs. Impersonal.me Clean Mode

SERP Component	Standard Google Search	Google &udm=14 Alone	Impersonal.me (udm=14 + pws=0 + UULE)
AI Overviews (SGE)	❌ Shown at top of page	✅ Completely Stripped	✅ Completely Stripped
People Also Ask / Video Packs	❌ Clutters organic flow	✅ Stripped	✅ Stripped
Cookie & History Personalization	❌ Biased by account history	❌ Still Personalized	✅ Depersonalized (pws=0 & nord=1)
City & Country Geotargeting	❌ Locked to your physical IP	❌ Locked to your physical IP	📍 190+ Countries & 50M+ Cities
Verbatim Exact Match (tbs=li:1)	❌ Hidden in menus	❌ Incompatible in standard UI	✅ 1-Click Toggle Combinable

6. Why SEO Specialists Audit Both Blended SERPs and udm=14 Web SERPs

For technical SEO auditors, rank tracking engineers, and content strategists, comparing the standard blended SERP against the udm=14 Web SERP provides critical diagnostic data:

Measuring True Organic Retrieval Rank: On standard SERPs, SERP features (Shopping grids, Local 3-Packs, Video packs, and PAA boxes) obscure pure document rankings. Auditing with udm=14 reveals your exact position #1–#10 in Google's core web index.
Quantifying Pixel Displacement & CTR Loss: When Google Search Console reports a sudden drop in organic Click-Through Rate (CTR) despite stable average position, toggling udm=14 off and on reveals whether an AI Overview has pushed Position #1 down by 800+ pixels.
Clean Scraper & DOM Parsing: Because udm=14 eliminates dynamic JavaScript carousels and nested AI shadow-DOM containers, it returns a predictable, lightweight HTML structure ideal for rank verification.

Frequently Asked Questions about Google Search Without AI (udm=14)

How do I turn off AI Overviews on Google Search?

You can turn off Google AI Overviews by appending '&udm=14' to your Google search URL, or by searching directly through Impersonal.me's Google Search Without AI tool, which pre-activates the udm=14 Web filter automatically.

What does udm=14 mean in a Google URL?

In Google Search URLs, 'udm' stands for Universal Display Mode. The value 'udm=14' instructs Google to render the 'Web' search tab, which displays only classic text-based organic web results without AI Overviews, knowledge panels, or video packs.

Does udm=14 also remove sponsored text ads?

While udm=14 removes Google Shopping product grids, AI Overviews, People Also Ask boxes, and video carousels, standard text search ads may still appear at the very top of commercial queries.

Can I combine udm=14 with location changing (UULE) and country filters?

Yes. On Impersonal.me, you can combine udm=14 with any country preset (gl and hl) and any city/postal location (uule) to inspect pure organic rankings anywhere in the world.

Why did my organic traffic drop even though my Google ranking stayed #1?

AI Overviews frequently appear above Organic Position #1 on informational and commercial queries, pushing the first organic link below the fold (800 to 1,200 pixels down) and answering the query directly on the SERP.

Can I make Google without AI my default search engine on iPhone or Android?

Browsers like Brave, Firefox, and Vivaldi on mobile allow custom search engine URLs (using https://www.google.com/search?q=%s&udm=14). Alternatively, you can bookmark Impersonal.me with #udm=14 on your home screen.

What is the difference between udm=14 and Verbatim search (tbs=li:1)?

The 'udm=14' parameter changes the visual SERP layout by stripping AI Overviews and non-web widgets, whereas 'tbs=li:1' (Verbatim) changes query matching by preventing Google from substituting synonyms or rewriting your keywords.

Is Impersonal.me's udm=14 Web Search tool completely free?

Yes. Impersonal.me is 100% free with unlimited searches, no login walls, no tracking cookies, and instant bookmarkable URL settings.