Zero Search Bias (pws=0)
Strips personalized search history, cookies, and profile weighting to reveal the raw, unweighted Google search rankings.
パーソナライズなしでGoogle検索
Cookieや追跡バブル、位置情報の偏りを回避し、正確なジオターゲティングで検索します。
URL:
https://www.google.com/search?q=&pws=0...
tld
hl
gl / cr
lr
カスタム設定と都市を保存
検索設定を保存するか、都市をクイックボタンとして追加します
プロファイルを保存
+ 都市を保存
SR
Søren Riisager
開発者
🇩🇰 デンマーク • 検索業界20年以上の実績
デンマーク出身のSEOスペシャリストです。20年以上にわたり検索エンジンに関わり、キーワード調査、テクニカルSEO、SERP分析のための無料ツールを開発しています。
パーソナライズなしのGoogle検索とSEOガイド詳細（FAQ）
Why SEOs & Marketers Choose Impersonal.me
Bypass Google algorithmic personalization and inspect true SERPs with precision parameters.
Exact UULE Geotargeting
Simulate searches from 50M+ exact cities, towns, and villages globally using canonical Base64 UULE coordinates without a VPN.
Multi-Market Control
Easily switch Google ccTLDs, country filters (gl/cr), and interface languages (hl) to audit international search markets.
Instant Clean URLs
Generate and copy direct, parameter-complete Google search URLs ready for SEO audits, client reports, and ranking verification.
The Technical Guide to Depersonalized Google Search
Understanding how Google personalizes results and why standard incognito browsing falls short for SEO professionals.
Why Incognito Mode Is Not Enough for Accurate SEO Audits
Many marketers assume opening an incognito or private browsing window provides a neutral search environment. While private browsing prevents Google from accessing existing browser cookies and search history, it does nothing to mask your physical IP address or your internet service provider (ISP) location. Google still personalizes your search results based on your real-time geolocation, local search intent, and network-level routing.
How the Google UULE Parameter Works
Google uses an undocumented parameter called UULE (Universal Unique Location Identifier) to determine search locality. By hashing a canonical geographic hierarchy (e.g. 'Svendborg,Region South Denmark,Denmark') with a secret length-keyed Base64 algorithm, Impersonal.me generates the exact token Google expects. This instructs Google to render local SERPs exactly as a resident in that specific town or neighborhood would see them.
The Four Essential URL Parameters for Clean SERPs
To get a truly neutral result, four key parameters work together: pws=0 (disables personalized web search), gl (sets geographic search region), hl (sets interface language), and uule (overrides IP-based physical geolocation). Impersonal.me orchestrates all four in real time.
Frequently Asked Questions
What is an impersonal Google search?
An impersonal Google search removes algorithmic personalization caused by browsing history, Google account cookies, and localized IP bias using official Google parameters like pws=0 and uule.
Why is Incognito mode not sufficient to check Google rankings?
Incognito mode only disables stored cookies. Google still detects your physical IP address and delivers localized results based on your current physical location unless explicitly overridden with geolocation parameters.
What is the UULE parameter in Google search?
UULE is a Base64-encoded parameter that instructs Google to simulate search results from a specific geographic location (country, state, city, or village) without needing a proxy or VPN.
How can I check Google rankings in another city or country?
Select your target country in the presets or type any city, town, or village into the location search box. Impersonal.me calculates the exact UULE string and country parameters automatically.
Is Impersonal.me free for commercial SEO use?
Yes, Impersonal.me is 100% free with no account requirements, no query limits, and no tracking, created by veteran SEO specialist Søren Riisager.