Google Search URL Parameters Builder

Build custom Google search URLs visually and copy clean query strings in real time. Master every active Google URL parameter—from gl, hl, and uule to pws=0, udm=14, filter=0, nfpr=1, and tbs.

URL: https://www.google.com/search?q=&pws=0...

City / Local Location (Bypass IP) uule

Google Domain tld

Interface Language hl

Country Filter gl / cr

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Google Power Parameters Optional parameters for technical SERP research. Inactive by default.

Show omitted results filter=0

Bypass Google's automatic duplicate filter and display all omitted entries.

Disable autocorrect nfpr=1

Stop Google from auto-correcting your spelling or suggesting alternatives.

Verbatim search tbs=li:1

Strict exact-match search without synonyms, stemming, or personalization.

Strict country restriction cr

Filter strictly to web pages originating within the selected country (cr=countryXX).

Web-only (No AI Overviews) udm=14

Strip Google AI Overviews, Shopping, and Knowledge Panels to show pure organic web links (udm=14).

Local Pack / GMB Finder only tbm=lcl

Open directly in Google Local Finder (20-pack map & Google Business Profile list via tbm=lcl).

Anti-403 Cookie Bypass (.com host) google.com

Routes via google.com host (preserving gl, hl, pws=0, and uule) so your browser skips any flagged local ccTLD cookie jar.

Strict Language Restriction lr

Time filter tbs=qdr

SERP Page / Offset start

SafeSearch filter safe

Build with pain

Søren Riisager

🇩🇰 Denmark • 20+ Years in Search

I am an SEO Geek from Denmark. I’ve worked with search for over 20 years, helping people understand how Google works and how to use that knowledge to grow. Along the way, I’ve built free tools for keyword research, technical SEO, and SERP analysis. My focus is always on clarity, usefulness, and real data.

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Learn more about Google Search URL Parameters Builder & SEO Guide (FAQ)

Why Technical SEOs & Developers Use Our URL Parameter Builder

Construct, test, and bookmark complex Google search query strings without memorizing undocumented syntax.

Live Visual URL Preview Bar

Watch the exact Google search URL update character-by-character as you toggle parameters, countries, and cities.

All Active 2026 Power Parameters

Supports pws=0, nord=1, udm=14, tbs=li:1, tbs=qdr, filter=0, nfpr=1, safe, gl, hl, lr, cr, and canonical Base64 uule.

RFC-Compliant UULE Formatting

Properly preserves unescaped '+' and '=' delimiters required by Google's uule parser while encoding query terms safely.

1-Click Copy & Bookmarkable Hash

Copy the raw Google search URL to your clipboard for scripts, spreadsheets, or client audits with a single click.

The Definitive 2026 Google Search URL Parameters Cheat Sheet

A complete engineering reference to Google's active, undocumented, and deprecated URL query parameters for SEO auditing and scraper development.

1. The Master Google Search URL Parameters Reference Table (2026 Edition)

Every Google search URL follows the base endpoint https://www.google.[tld]/search? followed by key-value query parameters. Click any Test live ↑ button below to toggle that parameter in the live search builder at the top of this page:

Parameter	Example Value	Status	Technical Function in Google's Search Engine	Live Test
`q`	`q=technical+seo`	Active	Primary URL-encoded search query string.	Always Active
`pws`	`pws=0`	Active	Personalized Web Search = Off. Disables search history and cookie-based ranking personalization (Unbiased Search Guide).	Default On
`nord`	`nord=1`	Active	No Redirect = 1. Prevents Google from automatically redirecting regional ccTLD requests based on IP.	Default On
`gl`	`gl=DK` / `gl=US`	Active	Geolocation Country (ISO 3166-1 alpha-2). Biases rankings toward the specified national market (International SEO Checker).	Country Pills
`hl`	`hl=da` / `hl=en`	Active	Host Language (ISO 639-1). Sets Google's UI language and biases query interpretation.	Country Pills
`uule`	`uule=w+CAIQICI...`	Active	Universal Location Identifier. Overrides IP geolocation to simulate a specific city or postal centroid (UULE Generator & Decoder).	City Input
`udm`	`udm=14`	Active	Universal Display Mode = 14 (Web). Strips AI Overviews, PAA, and widgets to show pure organic web links (No-AI Search Tool).
`tbm`	`tbm=lcl`	Active	To Be Matched = Local (Local Finder). Opens Google's 20-result Local Finder & Map Pack view (GMB Rank Checker).
`filter`	`filter=0`	Active	Duplicate Filter = Off. Disables Google's domain crowding and similar-result suppression filter.
`nfpr`	`nfpr=1`	Active	No Forwarding Proposed Replacement. Disables automatic spelling correction and synonym substitution.
`tbs`	`tbs=li:1`	Active	Tool Belt Search (Verbatim). Enforces literal exact-match search without synonyms (Verbatim Search Tool).
`tbs=qdr`	`tbs=qdr:d`	Active	Query Date Range. Restricts results to Past Hour (`h`), 24h (`d`), Week (`w`), Month (`m`), or Year (`y`).
`start`	`start=10` / `20`	Active	Pagination Offset. Jumps directly to Page 2 (`start=10`), Page 3 (`start=20`), up to Page 10 (`start=90`).
`cr`	`cr=countryDE`	Active	Country Restrict. Strictly restricts results to web pages hosted in or associated with that country.
`lr`	`lr=lang_de`	Active	Language Restrict. Strictly restricts results to documents written in the specified language.	Advanced Tab
`num`	`num=100`	Deprecated	Deprecated in late 2025. Google now ignores `num=100` (num=100 Deprecation Guide).	Retired

2. Deep Dive: Mastering the tbs= (Tool Belt Search) Parameter Syntax

The &tbs= parameter is a multi-purpose key-value container where multiple directives can be chained together using commas:

tbs Value	Parameter Meaning	SEO & Research Use Case
`tbs=li:1`	Literal = 1 (Verbatim Mode)	Forces exact word matching; disables BERT/RankBrain synonym rewriting.
`tbs=qdr:h` / `d` / `w` / `m` / `y`	Query Date Range (Hour, Day, Week, Month, Year)	Filters index to documents published or indexed within the specified time window (supports numbers like `qdr:d3` for 3 days or `qdr:m6` for 6 months).
`tbs=cdr:1,cd_min:1/1/2025,cd_max:6/30/2025`	Custom Date Range (MM/DD/YYYY)	Restricts search results to a specific historical date window for algorithm update forensics.
`tbs=sbd:1`	Sort By Date = 1	Orders matching results chronologically rather than purely by relevance score.

3. Geolocation & Language Parameters Compared: gl vs. cr vs. hl vs. lr vs. uule

One of the most frequent bugs in custom SEO scripts is confusing soft market bias parameters with hard document filters:

gl (Soft Country Bias) vs. cr (Hard Country Filter): Setting gl=DK tells Google the user is searching from Denmark, so Danish sites and international sites relevant to Danes (like Wikipedia or global brands) rank naturally. Setting cr=countryDK strictly purges any website not physically hosted in or ccTLD-tied to Denmark. That is why Impersonal.me uses gl by default and keeps cr as an optional toggle in Advanced Settings.
hl (UI & Query Language) vs. lr (Hard Document Language Filter): Setting hl=de sets Google's interface to German and helps interpret German queries, whereas lr=lang_de removes any web page not written in German.
gl (National Level) vs. uule (Municipal / Postal Level): While gl sets the country, uule pins the searcher to a specific city or neighborhood centroid to trigger localized Maps 3-Packs.

4. Diagnostic Power Use Cases: Using filter=0 and nfpr=1 for Technical SEO

Keyword Cannibalization Audit with filter=0

By default, Google applies a Host Crowding & Near-Duplicate Filter that limits how many URLs from the same domain can appear on a SERP and hides pages it considers redundant. When you enable &filter=0 in Impersonal.me's Advanced tab:

You force Google to reveal every suppressed URL from your domain that is competing for the same keyword.
You can combine site:yourdomain.com "target topic" with &filter=0 to uncover all indexed thin or duplicate pages that Google normally hides behind the "repeat the search with the omitted results included" link.

5. JavaScript & Python Recipes for Building Clean Google Search URLs

Use this production JavaScript snippet to construct clean, depersonalized Google URLs without corrupting the uule parameter's literal + characters:

JavaScript Google URL Builder

function buildCleanGoogleUrl({ query, gl = 'US', hl = 'en', uule = '', udm14 = false, verbatim = false, filter0 = false }) {
  const params = new URLSearchParams();
  params.set('q', query);
  params.set('pws', '0');
  params.set('nord', '1');
  if (gl) params.set('gl', gl);
  if (hl) params.set('hl', hl);
  if (uule) params.set('uule', uule);
  if (udm14) params.set('udm', '14');
  if (filter0) params.set('filter', '0');
  if (verbatim) params.set('tbs', 'li:1');

  // Preserve literal '+' and '=' inside uule token
  const qs = params.toString().replace(/uule=([^&]+)/g, (_, val) => 'uule=' + decodeURIComponent(val));
  return `https://www.google.com/search?${qs}`;
}

Frequently Asked Questions about Google Search URL Parameters

What are Google Search URL parameters?

Google Search URL parameters are key-value query strings appended after 'google.com/search?' (such as q=, gl=, hl=, pws=0, uule=, and udm=14) that control query matching, geographic targeting, personalization, and SERP display modes.

What does pws=0 do in a Google search URL?

The parameter 'pws=0' stands for Personalized Web Search = 0 (Off). It instructs Google not to use your personal search history or browser cookies to customize the search results.

What is the difference between gl and hl in Google URLs?

The 'gl' parameter sets the country geolocation of the search (e.g. gl=GB for the United Kingdom), whereas 'hl' sets the host interface language of Google's UI (e.g. hl=en for English).

Why should cr=countryXX not be used by default in standard SEO checks?

Because 'cr=countryXX' is a strict origin filter that removes international websites (like Wikipedia, YouTube, or global .com brands) that rank naturally on local SERPs. Standard local SERPs use 'gl=XX' without 'cr'.

What does filter=0 do on Google?

Adding '&filter=0' disables Google's automatic duplicate and host-crowding filter, revealing all omitted results and helping SEOs diagnose keyword cannibalization across their own domain.

How do I combine Verbatim mode and a time filter in tbs=?

Join both values with a comma inside a single tbs parameter, for example: '&tbs=li:1,qdr:m' (which activates both Verbatim exact match and Past Month filtering). Impersonal.me handles this automatically when you select both.

Does num=100 still work in Google URLs?

No. Google deprecated the '&num=100' URL parameter in late 2025, enforcing standard ~10 organic results per page across web search.

Can I bookmark my custom parameter combination on Impersonal.me?

Yes. Every toggle and dropdown you select in Impersonal.me is automatically synced to the URL hash (#), allowing you to bookmark or share your exact parameter preset.